High IntenCity Corp. was founded with a mission: Inspire girls to express themselves with creativity and confidence. Since 1993, our team of extraordinary individuals has been creating fashion jewelry for girls worldwide. Talented, dynamic and energetic define us. Passion, creativity and imagination drive us. Empowering girls with the gift of self-expression continues to inspire us.

Our innovative CHARM IT! brand debuted in 2000 as the ultimate charm jewelry experience for girls ages 4 and up. The infinite selection and endless possibilities of our signature and co-branded collections are timeless yet ever-evolving. Design is key, love is in the details, quality is priority and safety is our commitment. CHARM IT! is a premier brand available worldwide, sold exclusively at independent specialty retailers & premium department stores and can be found on the wrists of happy girls everywhere!